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JayZ vs. Louis Roederer – The *Bling* Lifestyle v *Bling* Champagne

April 13, 2011 3:49 pm - Posted by Countess Rose Perry in Drink

Shawn Carter aka Jay-Z used to drink, rap about and invest in Cristal. NOW? He’s all about Ace of Spades. Why the sudden switch?

An article or more importantly, a quote, in an article titled “Bubbles and Bling” in the May 8, 2006 Economist. When asked if an association between Cristal and the hip-hop lifestyle could actually hurt the brand Louis Roederer’s managing director, Frédéric Rouzaud said, “That’s a good question, but what can we do? We can’t forbid people from buying it. I’m sure Dom Pérignon or Krug would be delighted to have their business.”

When Jay-Z got wind of this his very public response was, “It has come to my attention that the managing director of Cristal, Frédéric Rouzaud views the hip-hop culture as unwelcome attention,” Jay-Z said. “I view his comments as racist and will no longer support any of his products through any of my various brands including the 40/40 Club nor in my personal life.”

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